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Everyone’s heard about the Word-camp

A-well-a everybody’s heard about the word w-w-w-word, word, word, w-word’s the word. A-well-a word, word, word, the word is the word, Wordcamp! 35 speakers, some of them lip-smackingly good (from a genuine content distribution perspective...

Published 25 Feb 2010 11:53 PM by Damien Mulley

Filed under: irishblogs, technology, business

Junkinomics

I gave a talk at the Internet Growth Alliance’s iGAP event last week. The title of the talk was Junkinomics, spammers and Obamabollox. I’ll expand on the first part of the talk in this post. In the past few years many businesses didn’t...

Published 22 Feb 2010 12:19 PM by Damien Mulley

Filed under: irishblogs, business, online marketing

The €4 Million Govt website that you never heard of

In a single sentence: 4M quid spent, no stats on usage. The Irish Times today has a story on Mobhaile, which was a website created so county councils and community groups could have an online presence. My first interaction with the site was via blogs...

Published 12 Feb 2010 12:59 AM by Damien Mulley

Filed under: irishblogs, business, Ireland

Digital Festival Discount

If you’ve not booked your ticket to the Digital Festival that’s on in Dublin on February 24th then perhaps this discount that they sent on might entice you. The discount code is BFSDMULL which brings the ticket price down to €275+VAT @ 21...

Published 5 Feb 2010 11:03 AM by Damien Mulley

Filed under: irishblogs, business, online marketing

UCC Lecture: “Risk Intelligence” – How expert gamblers can teach us all to make better decisions”

Test your risk intelligence. Got this via a press release: As the current financial crisis demonstrates, many people are bad at thinking about risk. Expert gamblers, however, seem to be an exception. They are less prone to the cognitive biases that affect...

Published 4 Feb 2010 9:59 PM by Damien Mulley

Filed under: irishblogs, business

Our Mums are about to join the web

That new device from Apple (avoiding putting it in the blog post title or body to avoid Googler traffic during the hype cycle) is going to make using the web easy for people who up to know found using a mouse, keyboard and a browser a tad intimidating...

Published 28 Jan 2010 10:01 AM by Damien Mulley

Filed under: irishblogs, technology, business

#biztweet

I’ve been telling people that they should be able to pitch themselves/their business in a single Tweet. If you can’t explain what you or your business does in 140 characters then you need to work on your pitch. If you’re in a lift with...

Published 27 Jan 2010 12:23 PM by Damien Mulley

Filed under: irishblogs, business

The blogger contact template

Spoke about this at the Online PR course on Saturday on what doesn’t work. Heads up to the PR companies out there that are trying to engage with us but are wondering why it is not working. Here’s the template that yourself and your peers are...

Published 26 Jan 2010 8:39 PM by Damien Mulley

Filed under: irishblogs, business, online marketing

it@Cork job spec

it@cork are currently looking for a marketing exec on a part-time basis. Details: We are looking for a person with PR and Marketing experience to temporarily fill the role of the Events and Marketing Executive who is covering the Programme Manger’s maternity...

Published 19 Jan 2010 11:31 AM by Damien Mulley

Filed under: irishblogs, business

Good news for Friday

Good News Friday is this Friday. Media Express is allowing you free access to their press release system if you send out positive press releases this Friday. You can sign up now and even compose your release and then time it to go out on Friday. The idea...

Published 18 Jan 2010 1:21 AM by Damien Mulley

Filed under: irishblogs, business, events

Coming up in online marketing thingys…

Free Online Marketing event in Dublin on Tuesday morning. “Using the Internet for Profit and Political Gain” – X-factor style free business event. Tues, 19 Jan 8.00-9.30am at the Burlington Hotel, Dublin 4. On Thursday there’s a webinar...

Published 15 Jan 2010 11:59 PM by Damien Mulley

Filed under: irishblogs, business, online marketing

Business communications Bible – A what now?

The idea for a Communications bible came from the way some TV shows operate. They create a “Bible” for the show that describes the limits/boundaries of the universe where the show exists. It will cover the characters, their backstory and importantly...

Published 12 Jan 2010 3:47 PM by Damien Mulley

Filed under: irishblogs, business

Digital Festival, Dublin, Feb 24th 2010

There’s a conference on digital/social/earned media called “The Brainfood Store – Digital Festival” being run on February 24th. I got an email about it from the organisers. There seems to be a whole heap of these out there at the moment but there...

Published 9 Jan 2010 8:19 PM by Damien Mulley

Filed under: irishblogs, business

Mulley events for January 2010

Mulley events coming up this month. The Marketing Institute Cork has a Marketing @ Night event on Thursday 14th January, 6pm . I’ll be giving a talk on business/marketing online. On January 15th, staying in Cork I’ll be at the Press Council...

Published 7 Jan 2010 10:23 AM by Damien Mulley

Filed under: irishblogs, technology, business, online marketing

and 25 years later

Excerpt from David Ogilvy’s book on advertising: There have always been noisy lunatics on the fringes of the advertising business. Their stock-in-trade includes ethnic humor, eccentric art direction, contempt for research, and their self-proclaimed...

Published 28 Dec 2009 1:41 PM by Damien Mulley

Filed under: irishblogs, business, online marketing

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Everyone’s heard about the Word-camp

Junkinomics

The €4 Million Govt website that you never heard of

Digital Festival Discount

UCC Lecture: “Risk Intelligence” – How expert gamblers can teach us all to make better decisions”

Our Mums are about to join the web

#biztweet

The blogger contact template

it@Cork job spec

Good news for Friday

Coming up in online marketing thingys…

Business communications Bible – A what now?

Digital Festival, Dublin, Feb 24th 2010

Mulley events for January 2010

and 25 years later